Our target audience will be 18 year old to 29 year old, because 18 to 29 years old will be brand new to voting and most people during this age don't really want to vote. According to the 2016 presidential election, 18-29 has the lowest voter turnout than other ages that votes.  

As the image shows, all voter ages have higher voting turnout than 18 year old's to 29 year old's. Which is why we chose age 18 and age 29 as our target audience.